Wittenberg did not make the cut in Student Advisor’s list of the Top 100 Social Media Colleges of 2013.
StudentAdvisor.com, a Washington Post company, compiles the list based on a mathematical algorithm that quantifies the social media footprint of each college and university in the U.S. The list represents those schools that establish new standards for opening up communication channels among perspective student, existing students and their alumni.
Harvard University took the top spot again with a “virtual vista” experience for admitted students during April’s lockdown. The media event generated over 500 tweets.
Ohio State University also made the top 10 at number nine with mobile apps for grades, schedules, sports and parking payments among others. No other Ohio colleges were selected.
Duke University broke into the top 10 at number five after creating a commercial comprised entirely of crowd sourced social media. Full Sail University of Winter Park, Florida placed seventh and featured Facebook chats to connect current students with graduates, most recently with Hunter Via, a former editor of “The Walking Dead.”
Wittenberg claims numerous Twitter and Facebook pages not only for current students but for alumni and prospective and admitted students as well. Twitter is home to accounts for Wittenberg Greek Life, financial services, and student involvement among others for various clubs on campus.
With multiple social media sites already being utilized, the question is: how can Wittenberg better market itself to prospective students and engage current student interest? Have an idea that could help Wittenberg make the list next year? Contact Kelsey on Twitter @Kelsey_Matson
